Friends of Search 2026
The Benelux's largest search conference, with international speakers and the Search Awards
Amsterdam, NetherlandsFriends of Search 2026
This edition is over. The information is kept for reference.
Overview
One-day conference run by trade associations DDMA and VIA Nederland at the Kromhouthal, a former factory in Amsterdam-Noord. More than 700 attendees follow English-language talks across three rooms covering SEO, SEA/PPC and AI search. The day includes the Friends of Search Awards (SEO and PPC) and ends with drinks. Organised by DDMA et VIA Nederland.
friendsofsearch.com ↗
Who is it for?
SEO and SEA specialists, content marketers, developers and digital marketing managers
Topics
Watch
Recap Friends of Search 2026 Recap | Europe’s Largest Search Conference · The video is hosted by YouTube and only loads when you click.
Speakers
14 speakers announced
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Aleyda Solis
« What AI Means for Brands: How to Stay Visible, Relevant, and Chosen »
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Ameet Khabra
« Google Ads Automation: When It Helps, When It Hurts »
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Amy Hebdon
« Paid Search Reporting Sucks (But It Doesn't Have To) »
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Brodie Clark
« Advanced SEO at Scale for Ecommerce & Marketplace Brands »
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Cindy Ebner
« How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow »
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Duane Brown
« Google Ads Audit for Ecom: Your Lighting Money On Fire »
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Frederick Vallaeys
« Vibe Coding for Marketers: Build the Tools You Wish Existed »
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Gianluca Fiorelli
« The Content Hub Blueprint: A 10-Step Workflow for Classic and AI Search Visibility »
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Inderpaul Rai
« Stop Guessing, Start Knowing: Predicting Product Performance with PMax & Search »
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Jan-Willem Bobbink
« Technical SEO for AI search: optimizing for non-human visitors »
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Jes Scholz
« Forget EEAT! The long and short of SEO is fame »
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Jono Alderson
« Measuring What Matters: Clicks Don't Count »
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Oliver Kiderle
« Learn from Google's Product team: Unlocking Intent with AI Max »
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Tanja Winterberg
« Learn from Google's Product team: Unlocking Intent with AI Max »
Frequently asked questions
When is Friends of Search 2026?
Friends of Search 2026 takes place on 12 March 2026 (1 day).
Where does Friends of Search 2026 take place?
Friends of Search 2026 takes place at: Kromhouthal, Gedempt Hamerkanaal 231, 1021 KP Amsterdam, Amsterdam, Netherlands.
How much does Friends of Search 2026 cost?
The price of Friends of Search 2026 has not been announced yet.
What language is Friends of Search 2026 in?
The talks at Friends of Search 2026 are given in English.
Can I attend Friends of Search 2026 online?
No, Friends of Search 2026 is in person only.
Who is speaking at Friends of Search 2026?
14 speakers have been announced, including Aleyda Solis, Ameet Khabra, Amy Hebdon, Brodie Clark, Cindy Ebner.
Who is Friends of Search 2026 for?
SEO and SEA specialists, content marketers, developers and digital marketing managers