SEO · SEA · GEO - 262 European initiatives
European SEO, SEA and GEO tools: the made-in-Europe alternative
An index of search engine optimisation (SEO), search advertising (SEA) and AI search visibility (GEO) tools developed in Europe. Sorted by tool type and country, with the pricing model and a detailed profile for each one.
Choosing European tools also means defending Europe's digital sovereignty: keeping control of our data, our know-how and our online visibility.
By tool type
11 categories
SEO suites
All-in-one platforms for technical audits, rank tracking, keyword research and backlink analysis.
Keyword research
Keyword discovery, search volumes, difficulty and the questions people ask.
Content & semantics
Assisted writing, semantic optimisation and content scoring against search results.
Rank tracking
Tracking search engine rankings by country, device and location.
Crawling & technical SEO
Crawlers, log analysis, indexing monitoring and technical diagnostics.
Backlink analysis
Exploring link profiles, domain authority and detecting toxic links.
Link building platforms
Marketplaces connecting advertisers with website publishers for sponsored articles and links.
AEO / GEO & AI visibility
Tracking how a brand appears in the answers of AI assistants and generative engines.
SEA & PPC
Management, automation and reporting for search, shopping and social ad campaigns.
API
Programmatic access to SEO data (SERPs, keywords, backlinks, audits) to power your own tools and dashboards.
Plugins & extensions
WordPress and CMS plugins, and browser extensions that add SEO features to everyday work.
By country
28 countries represented
ADAndorranon-EU2
ATAustria5
BEBelgium6
BGBulgaria1
CYCyprus2
CZCzechia5
DKDenmark12
EEEstonia4
FIFinland2
FRFrance82
DEGermany25
GIGibraltarnon-EU2
GRGreece2
HUHungary1
IEIreland1
ITItaly14
LTLithuania4
NLNetherlands19
NONorwaynon-EU2
PLPoland12
PTPortugal3
RORomania4
SKSlovakia1
SISlovenia2
ESSpain23
SESweden6
CHSwitzerlandnon-EU3
GBUnited Kingdomnon-EU17
All tools
262 results
SISTRIX
DE
The leading German SEO toolbox in the DACH region
Seobility
DE
Affordable SEO suite for SMEs and agencies
SEOmonitor
RO
SEO and GEO platform built for agencies
Botify
FR
Technical SEO and AI visibility for large websites
Screaming Frog SEO Spider
GB
The classic desktop crawler for technical SEO
Sitebulb
GB
Technical audits with clearly explained recommendations
XOVI
DE
All-in-one SEO and social suite
Mangools
SK
Simple, readable keyword research
Yourtext.guru
FR
Semantic content optimisation
Semji
FR
Content performance platform
Monitorank
FR
Pay-as-you-go rank tracking
Peec AI
DE
Brand tracking in AI answers
Dreamdata
DK
B2B attribution and revenue analytics
Adverity
AT
Marketing data integration and transformation
Funnel
SE
Swedish marketing data hub
Channable
NL
Feed management and shopping campaigns
Productsup
DE
P2C platform for product feed management
smec (Smarter Ecommerce)
AT
Google Ads automation for e-commerce
Brandwatch Advertise
GB
Multi-channel paid campaign management
Seolyzer
FR
Real-time SEO log analysis
SEORCH
DE
Free in-browser SEO audit
Advanced Web Ranking
RO
Rank tracking and white-label reports
DataForSEO
EE
Pay-as-you-go SEO data APIs
Cocolyze
FR
Simple SEO suite for SMEs, e-merchants and agencies
Surfer
PL
Content optimisation for Google and AI search
SEO Hero Ninja
FR
Google rank checks across multiple datacenters
SEOcrawl
AD
Search Console-based SEO and AI visibility tracking
Cuik
FR
Automated technical SEO audit in minutes
cognitiveSEO
RO
SEO suite focused on backlink analysis
Textfocus
FR
Semantic analysis and on-page audit of web pages
SEOQuantum
FR
SEO briefs and semantic content optimisation
thruuu
CH
SERP analysis and SEO content briefs
Alyze
FR
Free on-page SEO analysis of web pages
Babbar
FR
Link analysis and semantic popularity metrics
LinkResearchTools
AT
Backlink analysis and toxic link detection
Wincher
SE
Simple, affordable daily rank tracking
AccuRanker
DK
Large-scale rank tracking for agencies
Haloscan
FR
Keyword research and SEO analysis for the French market
TextBulker
FR
Bulk SEO text generation, no subscription
Semactic
BE
SEO and GEO platform with expert support
BrightLocal
GB
Local SEO platform for agencies and businesses
NextLevel
FR
Buy links on articles that already rank
Soumettre.fr
FR
Link building, AI citations, PR and content
Ereferer
FR
Low-cost self-service link-building marketplace
RocketLinks
FR
Sponsored article buying platform
AccessLink
FR
Low-cost sponsored articles on a private network
ALL the way UP
NL
Dutch link-building platform for premium content
Backlinks.nl
NL
Dutch backlink shop and managed link building
Hulc
NL
Benelux marketplace for link building and content
Meteoria
FR
Brand visibility tracking and optimisation in AI answers
Qwairy
FR
GEO platform tracking brands across 10 AI engines
Brand Score AI
FR
Brand share of voice measurement in generative AI engines
OtterlyAI
AT
Visibility tracking in ChatGPT, Perplexity and AI Overviews
Hikoo
FR
GEO platform to track and improve AI visibility
Rankscale
AT
Brand visibility tracking in ChatGPT, Perplexity and AI engines
LLMrefs
GB
Keyword ranking tracker for AI search engines
Promptwatch
NL
Track and improve brand visibility in AI answers
Nightwatch
SI
SEO rank tracker with AI visibility tracking
1492.vision
FR
Google Discover monitoring and visibility analytics
Sedestral
FR
AI agent platform for SEO and AI search visibility
Brume
FR
Autonomous AI writing of on-brand SEO content
Wisewand
FR
Autopilot AI writing for SEO and GEO
Skoatch
FR
Automatic generation and publishing of SEO articles
Otomatic
FR
AI agents to build, write and promote your websites
BotSEO
FR
AI citation tracking and SEO agents that fix issues
Rédiger Sans Migraine
FR
Guided SEO writing tool for beginners
Blym
FR
SEO and GEO content platform from audit to publishing
NEURONwriter
PL
Semantic content optimisation for Google and AI search
Semrank
FR
Semantic optimisation and AI-generated SEO briefs
SERPmantics
FR
Semantic content optimisation for Google and AI search
1.fr
FR
Text optimisation based on search engine expectations
12Pages
FR
Tells whether two queries need one page or two
Cocon.Se
FR
Internal linking and semantic silo visualisation
TextRazor
GB
NLP API for entity extraction and topic tagging
InLinks
GB
Entity SEO: internal links, content and schema markup
Keyword Insights
GB
Keyword clustering and briefs for topical authority
HyperLinker
FR
Link building, AI content and SEO/GEO tracking platform
Lighting SEO
FR
Google rank tracking, SEO audits and AI Overviews
Thot SEO
FR
Semantic content optimisation and internal linking suite
Ranxplorer
FR
French SEO and SEA suite focused on the French market
YOODA
FR
Keyword research and Google visibility tools for France
Majestic
GB
Backlink database built by its own web crawler
Hack The SEO
FR
AI-driven SEO and GEO plugin for WordPress
Sitechecker
GI
Technical site audit, monitoring and rank tracking
Lumar
GB
Enterprise website crawling and technical SEO platform
Netpeak Spider
GB
Desktop SEO crawler for technical website audits
JetOctopus
EE
Cloud crawler and log analyzer for large websites
SEO PowerSuite
CY
Four-app desktop SEO suite with a free version
Ranks.fr
FR
Online Google rank tracking since 2006
Localranker
FR
Local SEO platform: rankings, reviews and AI visibility
Check Position
FR
Multi-datacenter Google rank tracking with a free plan
My Ranking Metrics
FR
Online technical SEO audits and Search Console monitoring
Oseox
FR
20-tool SEO platform focused on monitoring and alerts
AreYouMention
FR
Free brand tracking in ChatGPT, Gemini and Perplexity
Pin'Suggest
FR
Pinterest keyword research and rank tracking
Linkody
ES
Backlink monitoring and analysis for agencies and SEOs
SEOpital
FR
AI-assisted SEO writing based on SERP analysis
IndexMeNow
FR
Google indexing service, indexed or credit refunded
IsIndexed
FR
Bulk Google indexation checker for pages and backlinks
EdgeSEO
FR
Edge-level SEO deployment without IT dependency
Extension SEO Chrome by Uplix
FR
Chrome extension opening SEO tools in one click
Kill Duplicate
FR
Duplicate content and plagiarism detection and tracking
SEOPress
FR
All-in-one SEO plugin for WordPress, free and PRO
SEOKEY
FR
French WordPress SEO plugin focused on automation
The SEO Framework
NL
Lightweight WordPress SEO plugin, no ads or tracking
Squirrly SEO
GB
AI-assisted WordPress SEO plugin with coaching
WordLift
IT
Knowledge graphs and structured data for AI search
Getfluence
FR
Sponsored article marketplace and AI visibility platform
Develink
FR
Netlinking and sponsored article platform
Linksclub
FR
Low-cost thematic backlinks from 10 euros
Linksgarden
FR
Backlink platform with managed campaign option
Linkavista
FR
International backlink marketplace covering 40+ countries
Linkuma
FR
Backlink platform with SEO support, 45,000 sites
SEO Jungle
FR
Gamified sponsored article marketplace
JungleUp
FR
Link exchange, buying and selling between publishers
Semjuice
FR
Netlinking platforms and SEO/GEO agency
Boosterlink
FR
Buy, sell and exchange sponsored articles
Bulldoz
ES
White-label link building production for SEO agencies
Netlinking
FR
French platform for buying thematic backlinks
Paper Club
FR
Netlinking and brand content marketplace
DealerDeTemps
FR
Free article exchange platform between websites
MisterGoodLink
FR
Backlink and sponsored article platform in 16 languages
Prensalink
ES
Spanish marketplace for sponsored press articles
Growwer
ES
Link building and online reputation platform
LemmiLink
FR
Netlinking platform with marketplace and managed offers
Publisuites
ES
Sponsored post and SEO content marketplace
WhitePress
PL
Global sponsored content and digital PR platform
Linkatomic
ES
Sponsored post marketplace for online newspapers
123 Media
FR
Sponsored articles in major French media outlets
Sayooo
NL
Dutch SEO suite with AI tracking and a backlink shop
SiteGuru
NL
Weekly SEO audits with a prioritised to-do list
MarketingTracer
NL
White-label SEO toolkit for agencies
Ranking.nl
NL
Simple Google rank tracker for freelancers
Textmetrics
NL
SEO, readability and inclusive-language content optimisation
WP SEO AI
FI
AI-generated SEO and GEO content for WordPress
Adchieve
NL
PPC and metasearch automation for travel brands
Uptmz
NL
Google Ads and Microsoft Ads on autopilot
AdWords Robot
NL
Automated Google Ads management for webshops
Producthero
NL
Google CSS partner and Shopping optimisation
Briljant
NL
Dutch-language AI visibility tracking for SMEs
teun.ai
NL
Measures brand visibility in AI search engines
Veesie
BE
GEO score and AI citation tracking for the Benelux
Rankshift
BE
Brand visibility tracking across 8 AI models
BlogMatch
NL
Dutch marketplace for sponsored blog articles
Publisher Place
NL
Link platform with 80,000+ publisher websites
rankingCoach
DE
Do-it-yourself online marketing for small businesses
PageRangers
DE
SEO, content and AI visibility suite from Cologne
Audisto
DE
Cloud crawler and technical SEO monitoring
Metrics Tools
DE
SEO visibility index for Germany, Austria and Switzerland
TermLabs.io
DE
WDF*IDF analysis and semantic content optimisation
Finseo
DE
AEO platform tracking your brand in AI answers
ucited.ai
DE
Brand share of voice across 11 AI models
BuzzView
DE
Audit, track and improve visibility in AI answers
blinq
DE
PR software with a GEO module linking AI and journalists
AIMACO
CH
Swiss AI visibility monitoring for brands
GEO Tool
DE
AI search readiness audit with a 0-100 GEO Score
Adspert
DE
AI bid optimisation for Amazon Ads and Google Ads
BiddingLab
DE
AI-driven automated bid management for Google Ads
ADFERENCE
DE
Automation software for Amazon Ads campaigns
Channel Pilot Pro
DE
Product feed, marketplace and dynamic pricing platform
ranksider
DE
German marketplace for backlinks and sponsored posts
Linkbroker
DE
Backlink marketplace with built-in digital PR
HyperSuggest
DE
Long-tail keyword research tool based on suggestions
OSG Performance Suite
DE
SEO and SEA suite from a Munich-based agency group
DinoRANK
ES
Affordable all-in-one Spanish SEO suite
Kiwosan
ES
Spanish keyword research and semantic analysis toolkit
Ranktracking.co
ES
Pay-as-you-go rank tracker for large keyword sets
MetricSpot
ES
White-label SEO and AI-readability audits
Unancor
ES
Pioneering Spanish sponsored-article marketplace
Getlinko
ES
Marketplace for sponsored links and press mentions
Getalink
AD
Andorra-based link and digital PR marketplace
LEOlytics
ES
Private link marketplace with AI semantic media matching
Allinkz
ES
Price comparator for sponsored posts across sellers
Dolink
ES
Link marketplace with group buying and link exchange
LLM Pulse
ES
Brand visibility tracking across AI search engines
Antropus
ES
SEO and GEO suite for Google and AI engine visibility
GEO Metrics
ES
AI visibility tracking for Spanish-speaking brands
Mentio
ES
AI visibility for Spanish-speaking brands
MentionScore
ES
Brand visibility and reputation tracking in AI answers
Surfeo
ES
Measure and improve visibility in AI answers
Senuto
PL
Polish SEO and content suite strong in Central Europe
SEMSTORM
PL
Polish SEO, PPC and content suite with a free plan
Localo
PL
Local SEO and Google Business Profile rank tracking
Clusteric
PL
Polish desktop tool for on-site and link profile audits
Linkhouse
PL
Polish marketplace for sponsored articles and link building
Sembot
PL
Feed management and Google Ads automation for e-commerce
Contadu
PL
Semantic SEO content intelligence platform
SeoStation
PL
Daily Google rank tracking including AI Overviews
WebPozycja
PL
Automated Google rank tracking for SMBs and agencies
Collabim
CZ
Leading Czech SEO tool for Google, Seznam and AI
Marketing Miner
CZ
Bulk keyword research and SEO data with AI visibility
Mergado
CZ
Product feed management for Google Shopping and marketplaces
Dotidot
CZ
Feed management and PPC automation for e-commerce
PlaCla
CZ
Czech marketplace for sponsored PR articles
Collaborator
CY
Digital PR and link building marketplace
AYSA
RO
Romanian AI agent that executes SEO, AEO and GEO work
SEOzseni
HU
Hungarian SEO web app for analysis and link building
SEOZoom
IT
Italy's leading SEO, GEO and AEO suite
SEO Tester Online
IT
Italian SEO suite for audits, keywords and rank tracking
Rankister
IT
Italian sponsored-article and digital PR marketplace
PremiumLink
IT
Invite-only Italian guest-post platform for SEO pros
Marco Bruzzone Agency
IT
Italian link marketplace covering 8,600+ sites
Visual SEO Studio
IT
Desktop SEO crawler for Windows and Mac, made in Genoa
GeoSonar
IT
Brand visibility tracking in AI engine answers
Search Bridge
IT
Enterprise AI brand representation intelligence
aiknow
IT
AI visibility and brand monitoring for marketing teams
GeoSuite
IT
Italian GEO platform for brands and e-commerce
Lunocode
IT
Tracks how ChatGPT and Gemini cite your brand
Quantum SEO
IT
AI SEO writing toolkit tuned for Italian
Kleecks
GB
Edge SEO platform that applies fixes without back-end changes
SEO Radar Italia
IT
Free on-page SEO and GEO checker, no sign-up
Morningscore
DK
Gamified, guided SEO and GEO tool from Odense
SEO.AI
DK
AI agent that writes, publishes and builds links for SEO
StoryBase
DK
Long-tail keyword and search question research
ProfitMetrics
DK
Profit bidding and POAS for Google Ads and Meta
Siteimprove
DK
Web governance platform with SEO and content audits
Bazoom
DK
Marketplace for buying links and sponsored articles
Kaboozt
DK
Global marketplace for links and guest posts
SEOworks
DK
Danish pay-per-link backlink marketplace
Geoa
DK
Automated Google and AI visibility for Nordic SMBs
Synbar
DK
AI answer visibility tracking for Danish companies
Zupyak
SE
AI SEO content creation with community distribution
Asky
SE
SEO and GEO platform from tracking to publishing
NordicRank
SE
Backlink marketplace for the Nordic countries
Puffer
SE
Swedish backlink marketplace and link-building services
Synlig.ai
NO
Norwegian GEO platform for AI visibility tracking
metamanager
NO
SEO A/B testing and meta tag editing
Superlines
FI
AI search visibility analytics with API and MCP
Rankchase
PT
Niche-matched link exchange platform for website owners
Leadzai
PT
AI automation for Google, Meta, Microsoft and TikTok ads
DOJO AI
PT
AI marketing system with SEO and AI search visibility tracking
Siteliner
GI
Finds duplicate content and broken links across a site
Visibility
GR
SEO visibility index dedicated to Greek Google
SEO Lazy
GR
Simple keyword rank tracking and backlink monitoring
CMO.ie
IE
Brand visibility tracking across AI answer engines
Trendos
LT
Free brand visibility tracking in AI search answers
Oxylabs
LT
Large-scale search results data collection API
Decodo
LT
Real-time geotargeted SERP scraping API
EASYSEO CRM
LT
Lithuanian rank tracking and SEO project management tool
PRNEWS.IO
EE
Sponsored article marketplace across 105,000 media outlets
SEObox
ES
Simulated off-page SEO signals (grey-hat technique)
CatchDoms
FR
Expired domain aggregator with SEO metrics
GSEOeditor
BE
Content editor with live SEO and GEO scoring
ChatSEO
FR
Conversational SEO agent connected to Search Console
SEO Stack
GB
GSC and GA4 data warehouse, AI visibility and SEO tools
Bunny Optimizer
SI
On-the-fly image, CSS and JS optimisation via CDN
Référencime
FR
Compares link spots and prices across link marketplaces
Waikay
GB
Brand visibility tracking in AI answers
MentionLab
BE
Measures what AI models say about your brand
AutoSEO
EE
SEO articles and backlinks published automatically every month
Visiblie
BE
Measure where your brand appears in AI answers, then change it
Omnia
ES
AI visibility tracking and agents that do the GEO work
Searchable
GB
Tracks and optimises brand visibility across AI search engines
AdLoop
DE
Run Google Ads by chat from Claude, Cursor or ChatGPT
Cockpyt AI
FR
Checks every week whether AI assistants cite your brand
BotRank.ai
FR
All-in-one GEO platform for AI visibility
GPSEM
CH
SEO management platform: audit, content and performance tracking
MyBack.link
FR
Buy written and published backlinks, from €10 per article
Viscope
FR
Tracks a brand's visibility in AI answers, by Linkuma
WRS SEO
BG
SEO and AI visibility platform: rankings, traffic forecast, audit and AI tracking
AdManage
GB
Bulk ad launching and management across 12 ad channels
LLM Monitor
FR
Measures brand visibility in AI assistants, analysed by persona
No tool matches this search.
Is a European tool missing from the index?
The index is deliberately selective: vendors based in Europe, working in SEO, SEA or GEO. Write to us to suggest an addition or a correction.