Emerce Update GEO 2026
Emerce's Dutch one-day event on agentic search and the shift from SEO to GEO
Emerce Update GEO 2026
This edition is over. The information is kept for reference.
Overview
New one-day event from Dutch media brand Emerce (active since 1998), dedicated to visibility in AI-generated answers. Keynotes, case studies and workshops cover how models select sources, measurement without click data, the role of digital PR and how SEO and GEO work side by side. Organised by Emerce.
www.update-geo.emerce.nl ↗
Who is it for?
Marketers, SEO specialists, content strategists and digital managers with prior SEO experience
Topics
Speakers
10 speakers announced
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Peter van der Graaf
Brazen
« Van onzichtbaar naar aanbevolen: hoe Sony AI-antwoorden veroverde »
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Chantal Smink
Chantalsmink.nl
« GEO: waar liggen de kansen en welk spel wil je eigenlijk spelen? »
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Jaap Jacobs
Fingerspitz
« Vergeet GEO: Waarom Zero-Click de enige manier is waarop je verkoopt »
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Sander Tamaëla
MetSander
« De machine zoekt jou: wat 200.000 AI-antwoorden onthullen over GEO »
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Martin van Kranenburg
Auteur 'Van SEO naar GEO'
« Van SEO naar GEO: het tijdperk van de blauwe linkjes is voorbij »
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Stijn Bergmans
Follo Agency
« SEO & GEO als Google niet meer bestaat: zo win je in Agentic Search & Shopping »
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Rick Zuidbroek
Doublesmart
« Eén jaar GEO-experimenten bij 20 bedrijven: de 5 bewezen inzichten »
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Joey Fieggen
Brazen
« GEO in het wild: een routekaart naar AI-zichtbaarheid (workshop) »
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Paul Norris
Journey Further
« Why AI Search is Everybody & Business: The Structure & System you need to Win »
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Jane Hunt
JBH
« Why AI Search is Everybody & Business: The Structure & System you need to Win »
Frequently asked questions
When is Emerce Update GEO 2026?
Emerce Update GEO 2026 takes place on 1 October 2026 (1 day).
Where does Emerce Update GEO 2026 take place?
Emerce Update GEO 2026 takes place at: B.Amsterdam (B.3), Johan Huizingalaan 400, 1066 JS Amsterdam, Pays-Bas, Amsterdam, Netherlands.
How much does Emerce Update GEO 2026 cost?
Tickets for Emerce Update GEO 2026: 595 €. Current ticket 595 EUR excl. VAT (early bird, regular and late bird tiers), breaks and drinks included.
What language is Emerce Update GEO 2026 in?
The talks at Emerce Update GEO 2026 are given in Dutch, English.
Can I attend Emerce Update GEO 2026 online?
No, Emerce Update GEO 2026 is in person only.
Who is speaking at Emerce Update GEO 2026?
10 speakers have been announced, including Peter van der Graaf (Brazen), Chantal Smink (Chantalsmink.nl), Jaap Jacobs (Fingerspitz), Sander Tamaëla (MetSander), Martin van Kranenburg.
Who is Emerce Update GEO 2026 for?
Marketers, SEO specialists, content strategists and digital managers with prior SEO experience
Upcoming events in the Netherlands
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NL
4 December 2026 · Utrecht
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Friends of Search 2027
NL
11 March 2027 · Amsterdam
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