Country · 6 tools
Sweden
This page gathers SEO, SEA and GEO tools created and published in Sweden by Swedish companies, startups, software vendors and teams, together with the search conferences and meetups held in the country. From Stockholm to Gothenburg and Malmö, the Swedish tech ecosystem, known for its startups and product culture, has produced platforms such as Wincher, Funnel, Zupyak, NordicRank and Asky. The categories are broad: keyword research, content optimisation and link building platforms, plus paid search, crawling and technical SEO, rank tracking, backlink analysis, AI search visibility and APIs, all offered as paid software. For agencies and small businesses seeking EU-based SEO tools with GDPR compliant data handling, localised keyword databases and support in Swedish, they are credible European alternatives to Semrush. On the events side, SEO-snack brings the Stockholm search community together, giving marketers and attendees a relaxed setting for practical insights, the latest trends in search engine optimisation and some useful networking.
SEO, SEA and GEO tools - Sweden
Funnel
SE
Swedish marketing data hub
Wincher
SE
Simple, affordable daily rank tracking
Zupyak
SE
AI SEO content creation with community distribution
Asky
SE
SEO and GEO platform from tracking to publishing
NordicRank
SE
Backlink marketplace for the Nordic countries
Puffer
SE
Swedish backlink marketplace and link-building services
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Upcoming search events - Sweden
SEO-snack #50 Stockholm
SE
October 2026 (dates to be confirmed) · Stockholm
Informal SEO afterwork in Stockholm since 2011, also in Malmö, Gothenburg and Växjö
SEO-snack Malmö
SE
October 2026 (dates to be confirmed) · Malmö
Informal free SEO meetup in Malmö over drinks
SEO-snack Göteborg
SE
November 2026 (dates to be confirmed) · Göteborg
Informal free SEO meetup in Gothenburg over drinks