SERP Conf. Sofia 2026
Sofia's SEO, e-commerce and AI conference, in English and Bulgarian with live translation
Sofia, BulgariaSERP Conf. Sofia 2026
This edition is over. The information is kept for reference.
Overview
Conference held in Sofia since 2021 (with Vienna spin-offs), built around themed panels: SEO in the age of AI, e-commerce, Google Ads and the future of marketing. Talks and Q&A with English-Bulgarian simultaneous translation, plus masterclasses and an AI Lab. The 2026 edition drew 400+ attendees and 17 speakers and sold out. Organised by SERP Conf. (agence Serpact).
serpconf.com ↗
Who is it for?
SEO, digital marketing, advertising and e-commerce professionals, beginners to experts
Topics
Watch
SERP Conf. Sofia 2026 - Aftermovie · The video is hosted by YouTube and only loads when you click.
Speakers
18 speakers announced
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Mark Williams-Cook
Director / Founder · Candour / AlsoAsked
« Do !think like a robot: SEO decision making for humans »
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Bengu Sarica Dincer
SEO Manager · Designmodo
« From Rankings to Recognition: When AI Changes What "Being Found" Means »
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Zlatan Ivanov
Co-founder / Founder · Trackian / The Data Arsenal
« Deploy Your Data Arsenal - AI Agents in Analytics »
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Stefka Georgieva
Founder & CEO · ADvantage
« AI in Google Ads - Opportunities and Threats »
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Vichren Bisset
Chief Commercial Officer & Board Member
« Logistics checkout: The hidden driver of conversion rate »
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Evelina Milenova
SEO specialist · Hostinger
« Panel: SEO in the Age of AI »
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Janeta Dodeva
Director of Digital Products, Sales and Project Management · iBank
« Digital payments as a growth engine in the age of AI and E-commerce »
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Luiza de Lange
CRO Enthusiast
« AI Automation Is Changing How People Buy: How to Prepare Your Website for Agentic Commerce »
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Kalin Karakehayov
Founder · Seo.Domains / Edoms.com
« SEO with a Stone Age Brain »
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Evgeni Yordanov
CEO · Trackian
« Panels: SEO in the Age of AI; The Future of AI, SEO & Marketing »
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Martin Milanov
Head of Organic Growth · myPOS
« Panel: The Future of AI, SEO & Marketing »
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Dimitar Dimitrov
Founder and CEO · Inbound.BG
« Panel: Google Ads & AI Automation »
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Velin Naydenov
SEO Team Lead · Serpact
« Panel: Ecommerce Marketing & AI »
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Veselina Encheva
COO & Performance Director · CreateX
« Panel: SEO in the Age of AI »
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Zacharias Xiroudakis
Managing Director · Minuttia
« Panel: Google Ads & AI Automation »
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Alexandra Tanasă
Head of Content Marketing · Vertify
« All Roads Lead to Search: Why Team Disconnect Hurts Brand Visibility »
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Janet Naidenova
Co-founder & Executive Director · BEA
« Panel: Ecommerce Marketing & AI »
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Anna Tsolova
Media and Public Speaking Trainer (animatrice) · Speak, So People See You!
Latest replays
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SERP Conf. Sofia 2026 — Aftermovie
16 June 2026
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Overview SERP Conf. Sofia 2025
2 June 2026
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SEO Myths, Link Building & Google | Mark Williams-Cook (SERP Conf.)
6 February 2026
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The best moments from SERP Conf. Vienna 2025
16 January 2026
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Bibi the Link Builder invites you to SERP Conf. Vienna 2025!
26 August 2025
Frequently asked questions
When is SERP Conf. Sofia 2026?
SERP Conf. Sofia 2026 takes place on 25 March 2026 (1 day).
Where does SERP Conf. Sofia 2026 take place?
SERP Conf. Sofia 2026 takes place at: Inter Expo Center, bul. Tsarigradsko shose 147, 1784 Sofia, Bulgarie, Sofia, Bulgaria.
How much does SERP Conf. Sofia 2026 cost?
Tickets for SERP Conf. Sofia 2026: From 199 € to 399 €. Regular 199 EUR, Regular + AI Lab 238 EUR, VIP 399 EUR (sold out).
What language is SERP Conf. Sofia 2026 in?
The talks at SERP Conf. Sofia 2026 are given in English, Bulgarian.
Can I attend SERP Conf. Sofia 2026 online?
No, SERP Conf. Sofia 2026 is in person only.
Who is speaking at SERP Conf. Sofia 2026?
18 speakers have been announced, including Mark Williams-Cook (Candour / AlsoAsked), Bengu Sarica Dincer (Designmodo), Zlatan Ivanov (Trackian / The Data Arsenal), Stefka Georgieva (ADvantage), Vichren Bisset.
Who is SERP Conf. Sofia 2026 for?
SEO, digital marketing, advertising and e-commerce professionals, beginners to experts