SEM Stories 2026
Scotland's search marketing conference, mostly paid search, recordings sold for charity
SEM Stories 2026
This edition is over. The information is kept for reference.
Overview
One-day conference in Edinburgh on search engine marketing and performance marketing, mainly Google Ads, Microsoft Ads and the impact of AI on paid search. The 2026 edition had about a dozen talks and a panel, followed by a BBQ lunch and networking drinks. Recordings are sold with proceeds going to charity. Organised by BYLT Media.
www.semstories.com ↗
Who is it for?
PPC and performance marketing practitioners at brands, agencies or freelance (no service providers)
Topics
Speakers
13 speakers announced
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Sr. Product Marketing Manager · Adthena
« The Real Impact of AI Overviews on PPC Performance: A Data-Driven Breakdown »
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Paid Search Director · Dentsu
« The AI-Steered Consumer Journey: What It Means for Paid Search Strategy »
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Account Director · We-Discover
« The Profit Paradox: How We Broke the ROAS Model (And Why You Should Too) »
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Strategy Director · Reflect Digital
« Adapting your SEM strategies to the pulse of modern customer intent »
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Program Manager · Diginius
« Your ABM List is your Strategy. Here's how to build it right. »
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Sr. PPC Director · Threepipe Reply
« How trend-aligned paid and organic search turns TikTok viral moments into converting traffic »
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Nadja Bröhr
Organic Search Director · Threepipe Reply
« How trend-aligned paid and organic search turns TikTok viral moments into converting traffic »
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Head of Experimentation · Hookflash
« The Post-Click Experience Has Never Been More Important »
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Google Ads Performance Architect · Independent
« Using AI agents to boost PPC productivity and profit »
Directory tools represented
These European publishers from the directory are among the speakers: a chance to meet their teams on site.
Frequently asked questions
When is SEM Stories 2026?
SEM Stories 2026 takes place on 14 May 2026 (1 day).
Where does SEM Stories 2026 take place?
SEM Stories 2026 takes place at: The Place Hotel, 34 York Place, Edinburgh EH1 3HU, Royaume-Uni, Édimbourg, United Kingdom.
How much does SEM Stories 2026 cost?
Tickets for SEM Stories 2026: From £60 to £250. Core Access Pass 60-70 GBP (no meals), full pass 90-110 GBP, VIP 250 GBP; recordings 49.99 GBP.
What language is SEM Stories 2026 in?
The talks at SEM Stories 2026 are given in English.
Can I attend SEM Stories 2026 online?
No, SEM Stories 2026 is in person only.
Who is speaking at SEM Stories 2026?
13 speakers have been announced, including Navah Hopkins (Microsoft), Mery Hayles (Adthena), Kieron Roulston (Dentsu), Maddie Lightening (Hallam), Nathan Hill (We-Discover).
Who is SEM Stories 2026 for?
PPC and performance marketing practitioners at brands, agencies or freelance (no service providers)
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