SearchDay 2026
Aarhus search day covering SEO, paid search and AI, successor to SEOday launched in 2015
SearchDay 2026
This edition is over. The information is kept for reference.
Overview
First edition under the SearchDay name (formerly SEOday, run by agency s360 since 2015). One day at Centralværkstedet in Aarhus with 12 experts, including Google, Yoast and Screaming Frog, on SEO, paid search and AI: GEO, links, data and automation. About 200 marketing professionals attended. Organised by s360.
Who is it for?
Marketers, in-house and agency SEO and paid search teams, e-commerce managers
Topics
Speakers
11 speakers announced
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Alex Moss
Principal SEO · Yoast
« Data Integrity and its role in Search today »
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Anders Lynggaard-Poulsen
Search and Performance Lead, Google Northern Europe · Google
« The Future of Search: How Google Search is evolving »
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Tom Winter
Founder · SEOwind
« Automate or Fall Behind: Build Scalable AI Systems »
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Tamara Novitović
Head of SEO · Bazoom
« How to build links that work across search systems »
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Mathias Hillerup
Co-founder · s360
« The Future of Search: What you need to do to win in paid and organic »
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Frederik Hyldig
s360
« The End of Manual Paid Search: Why Simplicity Wins in the AI Era »
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Nikolaj Mogensen
VP and Group Lead of SEO · s360
« GEO - A Practical Guide to bring Generative Engine Optimization into your SEO tactics »
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Björn Darko
Group Head of SEO & AI Search · Swiss Marketplace Group
« Product-Led SEO: How Marketplaces Build Scalable Organic Growth in the Age of AI »
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Ramial Aqeel
PPC Freelancer
« Why Small Budget PPC Accounts Fail (And What To Do Differently) »
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Oliver Brett
Screaming Frog
« Advanced Uses of Screaming Frog in the AI Era »
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Lazarina Stoy
Founder · MLforSEO
« Context (not Content) is King in AI Search »
Directory tools represented
These European publishers from the directory are among the speakers: a chance to meet their teams on site.
Frequently asked questions
When is SearchDay 2026?
SearchDay 2026 takes place on 14 April 2026 (1 day).
Where does SearchDay 2026 take place?
SearchDay 2026 takes place at: Centralværkstedet, Aarhus, Denmark.
How much does SearchDay 2026 cost?
The price of SearchDay 2026 has not been announced yet.
What language is SearchDay 2026 in?
The talks at SearchDay 2026 are given in English.
Can I attend SearchDay 2026 online?
No, SearchDay 2026 is in person only.
Who is speaking at SearchDay 2026?
11 speakers have been announced, including Alex Moss (Yoast), Anders Lynggaard-Poulsen (Google), Tom Winter (SEOwind), Tamara Novitović (Bazoom), Mathias Hillerup (s360).
Who is SearchDay 2026 for?
Marketers, in-house and agency SEO and paid search teams, e-commerce managers
All SearchDay by s360 editions
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