SMX Advanced Europe 2026

Lisa Paasche

Founder · EKTE Vision

« Opening Keynote: How Authority Is Evolving In The Age of AI Search »

Ann-Kathrin Reitmeyer

Independent SEO Consultant

« SEO/GEO track moderator »

Dawn Anderson

Managing Director and Founder · Bertey

« Untangling New Generative Search Myths in SEO »

Ginny Marvin

Ads Product Liaison · Google

« Drive Incremental Growth with Advanced Measurement »

Anu Adegbola

Editor Search Engine Land and Founder of PPC Live UK · Search Engine Land

« PPC track moderator »

Viola Eva

Founder · Flow Agency

« SEO for LLMs: Not all LLMs are created equal »

Sam Tomlinson

Executive Vice President · Warschawski

« ChatGPT Ads: Learning from Big Budget Investments »

Johan von Hülsen

SEO & Founder · Wingmen Online Marketing

« Indexation Under Pressure: How to Get Indexed and Stay Indexed; Deep Dive: Technical SEO Strategies in an AI World »

Amy Stamper

Head of Paid Social · Impression

« Fight the Algorithm, Control the Flow: A Data-Led Ecommerce Advertising Playbook »

Benjamin Szturmaj

Head of SEO · CarVia

« Getting Your Brand Into the Heart of the Internet: Reddit SEO Strategy »

Juliana Jackson

Director, AI Strategy · Jellyfish

« Creative Effectiveness on Youtube »

Laura Crimmons

Head of Growth Management & Audience Development · Ringier

« Evening Keynote Conversation: Organic, Paid, and AI Search: How Leading Brands are Building one System »

Julia Halter

Head of PPC · Mytheresa

« Evening Keynote Conversation: Organic, Paid, and AI Search: How Leading Brands are Building one System »

Inderpaul Rai

Head of Digital Strategy and Delivery · Helping Hands Homecare

« Evening Keynote Conversation: Organic, Paid, and AI Search: How Leading Brands are Building one System »

Gus Pelogia

Senior SEO Product Manager · Indeed

« When to Use (and Avoid) MCP Servers »

Helen Pollitt

Head of SEO · Getty Images

« Evening Keynote Conversation: Organic, Paid, and AI Search: How Leading Brands are Building one System »

Jono Alderson

Independent Technical SEO Consultant

« Evening Keynote Conversation (moderator) »

Sam Torres

Sr. Mgr of Tech SEO · Pipedrive

« Rendering Strategies for the Web That's Coming »

Jyll Saskin Gales

Google Ads Coach · Inside Google Ads

« Advanced Bidding in Google Ads; Deep Dive: Inside Google Ads Beyond Search »

Farah Ayadi

Principal Product Manager · Feedly

« Keynote: Beyond Search: How AI Agents Are Redefining Information Discovery »

David Konitzny

GEO Researcher · Peec AI

« Beyond Patents: Discovering How AI Search Works Through DevTools Evidence »

Christiane Kunisch

Founder and Managing Director · ONE Beyond Search

« Beyond Patents: Discovering How AI Search Works Through DevTools Evidence »

Matt Beswick

Co-Founder · Aira

« From Vibe Coding to a Second Brain: The Performance Marketer's Ultimate AI system »

Amanda King

Marketing & SEO Consultant · FLOQ

« You Can't Test Your Way Out of A Black Box: What Retrieval Mechanics Actually Tell Us About GEO Measurement »

Nils Rooijmans

Search Consultant · Water Cooler Topic

« Optimizing AI Max for Search With the Help of Scripts; Deep Dive: Advanced Google Ads Scripting & AI »

Ashley Segura

Director of Marketing · SearchLab

« The AI-Powered ICP: How to Update Your ICPs and Build an Entire Content Strategy That Converts »

Igor Ivitskiy

PhD · Doctor Ads

« The Lies Your Data Is Telling You: 6 Statistical Failure Modes in Large-Scale Google Ads »

Aaron Levy

Evangelist · Optmyzr

« Lead Gen in the Age of AI: Leveraging New Ad Formats for Full Funnel Marketing »

Dana DiTomaso

Founder & Lead Instructor

« Roundtable: GEO measurement: what are you actually reporting, and do you trust it? »

Dominique Harris

VP Strategy & Innovation

« Roundtable: Who owns GEO, and how is that working out? »

Rémi Kerhoas

Performance Director

« Roundtable: Signal loss and consent »