brightonSEO Octobre 2026

Jean Sarunporn

« Getting Your Brand Recommended by AI Agents: A Practical Guide to GEO »

Paris Childress

CEO · Hop AI

« Information Gain: The Missing Metric in Every GEO Content Strategy? »

Samanyou Garg

Founder and CEO · Writesonic

« Drowning in prompts? How to build an AEO program around the data that matters »

Marco Bonomo

Global SEO Operations Manager · Philip Morris International

« Automate Anything with Python + AI in Minutes - Zero Skills Required »

Ann Stanley

Founder \u0026 CEO · Anicca AI \u0026 Insights

« Adding Claude Code to Your Search Marketing Toolkit »

Tom Winter

Founder · SEOwind

« Everyone Wants to Automate SEO. Nobody Can Define “Good” »

Gintarė Rimolaitytė

Chief Commercial Officer · Trendos

« Who AI Cites Now: How Source Patterns Shifted Since December 2025 »

Dagan Price

AI Solutions Lead · IDHL

« The SEO ROI Formula: Can SEO ROI actually be Forecasted? »

Jeremy Burgos

Senior Growth Marketer · GoHighLevel

« 3 Ways AI Is Turning More Leads Into Sales »

Adrijana Vujadin

SEO Mindset Coach · AV Coaching

« Please stop explaining SEO: How to sell without feeling salesy »

James Yorke

SEO \u0026 Digital Strategy Consultant · Freelance

« From Rankings to Ranges: How to Forecast SEO in 2026 »

Charles Meaden

Founder · Digital Nation

« Google Search Console Big Query Export - The Almost Free SEO Database Full of Gold »

Zac Nash

Data Engineering Director · Fresh Egg

« Lessons from Building a Thinking Analytics Agent »

Arpan Bumb

Lead Analyst · Wise

« From Impression to Transaction: An AI Powered Framework for Explaining End-to-End Organic Funnel Metrics in Enterprise SEO »

Louisa Chan

Digital Marketing Manager · ADP

« The Traditional Media Agency is Dead. What Comes Next? »

Spencer Stein

Account Manager · Conductor

« Good Data In, Good Data Out: The Prompt Index, MCP, and What AI Visibility Can Unlock With an Expert Approach »

Oliver Yee

Head of SEO · MediaVision

« Too Many URLs, Too Little Value: The Crawl Bloat Problem »

Gareth Simpson

Founder \u0026 Innovation Director · Seeker Digital

« The Semantic Web Prophecy »

Tamara Novitović

« Masterclass: Beginners Technical SEO »

Carmen Dominguez

Director of Organic Growth \u0026 Partnerships · Welltech

« Smash Your SEO & Reputation Goals with One Word: Reddit »

Shoaib Ahmed

LinkedIn \u0026 Personal Brand Expert · SA Personal Branding

« The Future of B2B Marketing: The LinkedIn Social Selling & Personal Brand Matrix »

Susan Adeoye

Brand and Omnichannel Content Strategist · The Blackwell Clinic

« TikTok SEO: The Search Strategy Most Brands Still Aren't Using »

Ashley Liddell

Search Everywhere Director (Founder) · Deviation

« The FYP is a SERP »

Sarah McDowell

Podcast Producer \u0026 Marketing Consultant · Lyrebird Studios

« The SEO Case for Podcasting: Your Perfect E-E-A-T Strategy »

Sophie Winkels

News SEO Specialist · DPG Media

« Headlines to bottom lines: turning newsroom E-E-A-T into corporate conversion »

Christian Rigg

Director of Operations · Eleven Writing

« Best of Both Worlds: AI Content Systems with True Human EEAT »

Katie Mishner

SEO Manager · Blue Array

« E-E-E-A-T: A Case for Adding 'Empathy' To Your SEO Strategy »

Sarah McAreavey

People Director · Reflect Digital

« Decoding the Individual: Using Personal Values to Unlock Team Potential »

Hannah Smith

Founder · worderist.com

« \\ »

Petra Kis-Herczegh

« Your AI Transition Is a People Problem. »

Nikki Goodman

Head of the SEO Team · Sleeping Giant Media

« Why SEO Recommendations Don't Get Implemented (Even When They Are Right) »

Christian Goodrich

Head of Search Marketing · SOZO

« How Claude Code Helped Me Transform Reporting and Delivery for AI Search and SEO »

Kumar Amrendra

Founder · KaiSignals

« Money In. Money Out. The Rest Is Measurement Theatre. »

Peter Longton

Customer Data Lead · Pi Datametrics

« From Measuring Search to Measuring Everything »

Tom Capper

Director of Search Product Strategy · STAT \u0026 Moz

« How not to measure AI »

Dan Brooks

Marketing Manager · ID Card Centre

« Facets to Fortune: How to Optimise Your Ecommerce Filters for Revenue »

David Bryan

Freelance eCommerce SEO · David Bryan SEO

« The Hidden Architecture of High-Ranking eCommerce Product Pages: The Technical Systems That Actually Move Revenue »

Steve Paine

Marketing manager and data analyst · Sistrix

« Ecommerce & Retail Leaders: Food and Drink Sector »

Margaux Marshall

Search Specialist \u0026 Agency Founder · MGX Digital

« Beyond The Audit: The Messy Side of Shopify Technical SEO »

Julien Deneuville

Global SEO Lead · Turo

« Masterclass: Advanced Technical SEO »

Frank van Dijk

SEO Specialist · DEPT®

« How to find content opportunities beyond keyword research »

Gus Pelogia

SEO Product Manager · Indeed

« When MCP Servers are (and aren’t) the Right Choice »

Abbie Dando

Director of Strategy · Monday Clicks

« From Query to Sale: Engineering Search Journeys That Convert »

Jeremy McDonald

Founder · We Are Pioneers

« From Gut Checks to Guardrails: Deploying Trustworthy AI for Marketing QA »

Sam Page

Head of AEO/SEO Services · AirOps

« Win at Local AEO - The Wild West of AI Search »

Alex Moss

Principal SEO · Yoast (also FireCask)

« Maximise integrity, minimise hallucination »

Jamie Woodbridge

Managing Director \u0026 Co-Founder · The Inbox Club

« WhatsApp and Email Marketing - The Killer Lifecycle Combo »

Joseph Bauermeister

SEO Strategist · Oban International

« Why search insights belong in the boardroom and how to get them there. »

Tom Stanton

Executive Director, Strategy · Anything is Possible

« What prompt analysis says about sectors, strategy… and the changing role of SEOs. »

Amrdeep Athwal

Experimentation and Analytics Director · Conversions Matter LTD

« AI - With great power comes great responsibility »

Ayisha Yousef

Founder/Director · What Matters Media

« Good Data, Bad Decisions »

Dhanya Nair

SEO Lead · NSPCC

« Beyond AI Search: 5 Ways Charities Can Win in a Fragmented Search Landscape »

Lucas Kolping

« Beyond SEO Deliverables: Simple Tips to Become the Trusted Advisor Your Clients Never Want to Leave »

Edward (Teddie) Cowell

Global VP, SEO \u0026 GSO (AI Search) · WPP Media

« No Clicks? No Rankings? No Problem: How AI Panic is Giving SEO a Seat at the C-Suite Table »

Anna Lewis

Founder · Polka Dot Data Ltd

« Masterclass: Utilising GA4 & More for Data Driven SEO Systems »

Tom Wells

Co-founder and Principal Consultant · Vaer AI

« All Mentions are not created equal in AI search. »

Dixon Jones

CEO · InLinks / Waikay

« Entity Maps: Brief AI Before It Briefs Itself »

Amanda Walls

Director · Cedarwood Digital

« Using AI & Custom GPTs To Take Your Digital PR Strategies To The Next Level »

Jessica Hulbert

Website \u0026 SEO Specialist · The Hendy Group

« Stop Training Links, Start Training AI: Your Guide For E-E-A-T First Digital PR »

Jane Hunt

CEO · JBH

« Prove It: A Digital PR Playbook for Winning AI Citations and Reporting GEO Impact »

Neil Barnes

Head of Growth · Friday Media Group

« Ditch the GPS for a Compass! Why Directional Data Trumps Measurement Perfection »

Dan Truman

Analytics Director · Duga Digital

« Broken Pixels, Broken Budget, Broken Trust »

Ollie Sloan

Head of Strategy · Arke Agency

« From marketing metrics to board decisions: how to report performance in a way that unlocks investment »

Rebecca Yu

SEO Manager, Enterprise SEO \u0026 Product · JAKALA

« Common mistakes in Large-scale site migration »

Emma Russell

Founder · Oxford Comma

« Migrations & AI Visibility Lag: The part of the migration that takes a lot longer than expected »

Dena Warren

SEO Lead · Techquity

« Migrations without the traffic cliff dive »

Emilio Takas

Head of SEO \u0026 Growth · Campeon Gaming

« Masterclass: Content Strategy in the AI Era »

Grigoris Konomi

AI Architect · Campeon Gaming

« Masterclass: Content Strategy in the AI Era »

John Iwuozor

Content marketer and strategist · Freelance

« 5 Things Google Patents Reveal About Why SEO Feels Harder in 2026 »

Ryan Law

Director of Content Marketing · Ahrefs

« How We Built a Content Engineering System for the Ahrefs Blog »

Josh Blyskal

Answer Engine Optimization Strategist \u0026 Researcher · Profound

« Owning the second layer of AI search »

Judith Lewis

Director · Decabbit Consultancy

« Schema in the AI Era: From Rich Results to Machine Interpretation »

Chris Lever

Head of Technical SEO · Glass Atlas

« Getting Under the Hood of Screaming Frog CLI for Automating Tech SEO »

Laura Iancu

Founder \u0026 International Search Consultant · Searchpedia

« Schema beyond rich results: what structured data actually does in modern search systems »

Tuhin Banik

Founder of ThatWare® · THATWARE® LLP

« It's Not Enough to be Cited: How AI Systems Draw Conclusions About Brands »

Jonathan Kiekbusch

Managing Director · SwishDM

« Getting Cited Is the Easy Part: How to Change What AI Actually Says About You »

Chris Donnelly

CEO · Searchable

« What a billion sources teach us about getting mentioned & cited in AI »

Jade Faulconbridge

Founder \u0026 CEO · Attributed Marketing

« Attribution Is Dead. Long Live Decision-Making »

Ian Lewis

Head of Data and Analytics · Launch Online

« Beyond the Browser: Why Server-Side Tracking Changes Everything »

Gavin Attard

Director, Solutions and Enablement Strategy · 120Feet

« More Data, Zero Consent: What the UK's New Consent Law Just Unlocked »

Ahmed Bhula

Founder/Head of Marketing · REM Digital Ltd

« The Art of Vibe Coding: Shipping Fast Without Breaking Everything »

Henry price

Technical SEO Director · Dentsu

« Robots With Wallets, Futureproofing Product Feeds For Agentic Shopping »

Ray Grieselhuber

CEO · DemandSphere

« Data strategy & engineering for agentic workflows »

Paul Ryazanov

CEO · Comerix

« Masterclass: AI Search Optimisation & LLM Visibility »

Serge Bezborodov

CTO and co-founder · JetOctopus

« Masterclass: AI Search Optimisation & LLM Visibility »

Damien Robert

Web accessibility activist · Damien Robert

« Web accessibility is SEO: If people can’t use it, search won’t trust it »

Tania Gerard

Founder \u0026 Consultant · Tania Gerard Digital

« If Your Website Isn’t Accessible, AI Search Will Make You Invisible »

Azahara Corrales

AI Consultant \u0026 Digital Transformation Leader · Azahara Corrales

« The Prompt Tax: What Happens When You Ask AI to Find Experts »

Radina Ivanova

Organic and AI Search Lead · Hallam

« Predictive SEO: Wiring Reddit, GSC Impressions and BigQuery into an Opportunity Engine »

Rüdiger Dalchow

« How to Turn Search Data into Market Intelligence »

Gijs de Groot

Co-Founder \u0026 CEO · Promptwatch

« The Trust Problem Nobody Is Solving in AI Search: These AI optimisation tactics could tank your traditional rankings »

Tom Rudnai

Founder \u0026 CEO · Demand Genius

« Your AI Visibility Metrics are Lying to You: How Conversational Context Impacts AI Responses »

Manuel Massimo Madeddu

SEO GROUP ACCOUNT DIRECTOR · FOUND

« Diagnosing Rendering and Indexing Issues with the URL Inspection API »

Mark Williams-Cook

« Wiretapping the SERP: Capturing Network Data to Reverse Engineer Search »

John McAlpin

Technical SEO Director · LOCOMOTIVE

« Log Files Don't Lie: A 30-Day Crawl Analysis That Changed How We Prioritize Technical SEO »

Laura Mawer

Data Science Consultant · Datacove

« Why It Costs Nothing To Analyse Data »

Adriana Wertheimer

Senior Digital Strategist · exceptional™

« The Performance Marketing Comfort Zone: How to spot when your data is stopping you from taking smarter risks »

Paul Ace

Founder · EverConvert

« What We Learned After Running 1,000 Split Tests So You Don't Have To »

Harry Gadsby

Founder · Pengwing.io

« Two in five reports are never opened »

Malte Landwehr

CPO \u0026 CMO · Peec AI

« ChatGPT Shopping: Lessons from analysing 1M+ products in 250M+ chats »

Stijn Bergmans

Head of AI Search · Follo Agency

« 7 Tactics for Winning Agentic Search & Shopping, Learned From Building Our Own AI Stack and 200+ Client Cases »

Greta Koivikko

SEO Account Manager · NOVOS

« PDPs Over PLPs: How to Win Organic Visibility with Product Pages »

Adam Preston

Head of SEO \u0026 AEO · Summit

« What are the biggest factors influencing AI visibility for retailers? »

Joe Worgan

Senior SEO Executive · Snaptrip Group

« Stop guessing what works on a page. Start extracting it. »

Katie New

Data \u0026 Analytics Manager · Varn

« Where did my customer go? How to follow and analyse real user journeys »

Andrew Chadwick

Co-Founder · Snippet Digital

« ChatGPT Doesn't Rank Brands. It Ranks Customers: How to Track AI Visibility That's Actually Real »

Kirsty Rahman

Senior Performance Analyst · Office for National Statistics

« AI Search Accuracy and Misinformation with Google's AI Overviews »

Rachel McLeay

Strategy \u0026 Innovation Lead · Kaizen

« Reddit Will Bury You in Downvotes: Winning Visibility Without Ever Posting »

Laura Smith

Head of Client Strategy · ICS-digital

« Developing a Distinctive E-commerce Brand: Owning Contexts in AI search »

Thomas Peham

CEO · OtterlyAI

« 25% of Our Revenue Comes from AI Search: What Works, What Doesn't, and What We Learned Getting There »

Rosa Mitchell

Director of Manchester · connective3

« The New Search Journey: Why Influence Is the New SEO Metric »

Amy Gibson

Strategy Director · Digitaloft

« Driving Visibility, Clicks & Sales with Product PR in the Era of AI Search »

Madeleine Lambert

Director of Marketing and Sales · Originality.ai

« How to Build Digital PR Campaigns That Earn Tier-1 Media »

Harriet Stanger

Head of Digital PR \u0026 Outreach · Scrap Car Comparison

« The Missing Link Between PR and Profit »

Gareth Beck

Lead Web Analyst · Torchbox

« The Missing Link in Your Analytics: Why Measurement Planning Matters »

James Ensor

Head of Sales · Addingwell

« sGTM: The signal loss hiding inside your server-side setup »

Harry Gordon-Lote

« The tracking errors your debugger can't See, and the 15-minute check that finds them »

Chris Willow

Founder · Wayfront

« Building an Agency Like a SaaS (With AI) »

Tanya Kant

Senior Lecturer in Media and Cultural Studies · University of Sussex

« AI Literacy: What It Is and Why Your Workforce Needs It »

Vishal Mahida

Director Of Digital Marketing · E2M Solutions

« Selling GEO: What Clients Actually Want and How to Close the Deal »